SITUATION

MyCrypto is feeling the growing pains of rapid user growth and the pitfalls of users who are experiencing a new gold rush.

As rapid growth and broader adoption of cryptocurrencies drive demand, the usability challenges and continual security risks confronting cryptocurrency applications necessitate increased attention.

USER INSIGHT

New crypto users are confronted with levels of responsibility for the cyber security of their digital funds that are unfamiliar to them, and run counter to their expectations from use of traditional online banking.

APPROACH

Assess the problem and identify an approach to improving the user experience of the cryptocurrency wallet and website.